Amory Lovins

Amory Lovins' Key Accomplishments Include . . .
Amory B. Lovins, is a consultant experimental physicist educated at Harvard and Oxford. He has received an Oxford MA (by virtue of being a don), nine honorary doctorates, a MacArthur Fellowship, the Heinz, Lindbergh, Right Livelihood ("Alternative Nobel"), World Technology, and TIME Hero for the Planet awards, the Happold Medal, and the Nissan, Shingo, Mitchell, and Onassis Prizes. His work focuses on transforming the hydrocarbon, automobile, real estate, electricity, water, semiconductor, and several other sectors toward advanced resource productivity. He has briefed eighteen heads of state, held several visiting academic chairs, authored or co-authored twenty-nine books and hundreds of papers, and consulted for scores of industries and governments worldwide.

More About Amory Lovins  . . .
The Wall Street Journal named Mr. Lovins one of thirty-nine people worldwide "most likely to change the course of business in the '90s"; Newsweek has praised him as "one of the Western world's most influential energy thinkers"; and Car magazine ranked him the twenty-second most powerful person in the global automotive industry.

• Winning the Oil Endgame
  

  Offers a cohesive strategy for ending oil dependence, starting with the United States but applicable worldwide. There are many analyses of the oil problem. This synthesis is the first roadmap of the oil solution-one led by business for profit, not dictated by government for reasons of ideology. This roadmap is independent, peer-reviewed, written for business and military leaders, and co-funded by the Pentagon. It combines innovative technologies and new business models with uncommon public policies: market-oriented without taxes, innovation-driven without mandates, not dependent on major (if any) national legislation, and designed to support, not distort, business logic.

• Small is Profitable
  

  Finding that properly considering the economic benefits of "distributed" (decentralized) electrical resources typically raises their value by a large factor, often approximately tenfold, by improving system planning, utility construction and operation (especially of the grid), and service quality, and by avoiding societal costs, changing how distributed resources are marketed and used, it reveals policy and business opportunities to make these huge benefits explicit in the marketplace.

• Natural Capitalism
  

  The world is on the verge of a new industrial revolution-one that promises to transform our fundamental notions about commerce and its role in shaping our future. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which businesses can better satisfy their customers' needs, increase profits, and help solve environmental problems all at the same time. Natural capital refers to the natural resources and ecosystem services that make possible all economic activity, indeed all life. These services are of immense economic value; some are literally priceless, since they have no known substitutes. Yet current business practices typically fail to take into account the value of these assets-which is rising with their scarcity. As a result, natural capital is being degraded and liquidated by the wasteful use of such resources as energy, materials, water, fiber, and topsoil.