Art Turock

Art Turock’s Key Accomplishments Include...
As an elite performance catalyst, Art Turock helps organizations to solve their foremost talent development challenge — orchestrating the journey from competent performance to consummate professional.  Building on the growing interest to increase performance from good to great, Art Turock’s ideas have appeared in Success, USA Today, Fortune, The One-Minute Manager series, Association Management, Bloomberg News, and CNN.  Since 1986, Art Turock has been a prized resource to over 120 Fortune 500 companies including: Merck, IBM, 3M, Procter & Gamble, AT&T as well as ASAE and Young Presidents’ Organization (YPO). 

Art Turock has written two Strategic Reports, Driving Sales When Wal-Mart Makes the Rules and Creating Sales Calls Customers Would Pay For and the books, Getting Physical: How to Stick With Your Exercise Program; Invent Business Opportunities No One Else Can Imagine, and What It Takes to Be Great.

More About Art Turock...
Art Turock’s career has been marked by his expertise based on his astute sense of knowing customers’ needs before they can even articulate them. In his latest program, What It Takes to Be Great, Art Turock translates findings from a massive body of elite performance research with athletes, performing artists, and scientists, into practical business applications.  The key finding is that stars aren’t born; rather they are made through deliberate practice. Unfortunately, most organizations unknowingly derail this journey to great achievement.  They establish goals, tell employees what to do, and offer training in how to execute skills, but fail to nurture opportunities for ongoing deliberate practice.  Art Turock addresses the pivotal questions for anyone aspiring to great performance, by identifying the elements of deliberate practice and how to harness their power in a time-pressed workplace. 

An accomplished athlete in his late fifties, Art Turock personally tests the elements of deliberate practice as a competitive master-level sprinter in the 100 and 200 meter dash.  He also brings insight from his experience with the culture-shaping practices of Head Coach Pete Carroll and the USC Football program, which holds the best winning percentage in college football history.

Art Turock’s most frequently-requested program, Invent Business Opportunities No One Else Can Imagine, challenges the taken-for-granted mandates of business success: “Ask customers what they want and give it to them.”  But is it that simple?  Unless you are blessed with Jules Verne-like visionary customers, answers to surveys and focus groups provide only minor tweaks to what the industry already provides—not exactly input that fuels bold innovation. For aspiring trend setters, Art Turock provides fresh eyes and cognitive methods for inventing business opportunities that disarm competitors and astound customers.

• What It Takes to Be Great
• Invent Business Opportunities No One Else Can Imagine
• Change Mastery: Maintaining a Results-Driven Focus and Embracing the
• Freedom in Marvelously Uncertain Times
• Creating Sales Calls Customers Would Pay For
• Rethinking Your Business: Innovative Methods for Out-of-the-Box Times
• Sustaining Exceptional Performance

The power of your work is that the experience causes any participant to re-evaluate their skill proficiency and then engage with your specific method of deliberate practice to guide their journey from good to great performance….. I am eager to get your draft of ideas on how you can work with our sales leadership team to continue to leverage the concepts in 'What It Takes to Be Great' to take our team to the next level.

---Craig Maronde, National Sales Director
Dole Packaged Foods Company

For busy sales professionals there appears to be no time for practice. After hearing your creative methods to instill deliberate practice into existing work activities with little additional time required, people realize there are abundant opportunities for continuous improvement…This was our fourth time working with you, and each one gets better, just like your program promises.

--- Mike Crone, VP Sales
Blue Bunny