Don
Peppers' Key Accomplishments Include . . .
Don
Peppers is co-author with Martha Rogers, Ph.D. of a series
of international best sellers that have collectively sold
over a million copies in 14 languages including The One
to One Future, which was named by Inc. magazine's
editor as "one of the two or three most important business
books of all time" and which is considered by many as
the bible of the CRM revolution, Enterprise One to One,
which received a five-star rating from The Wall Street
Journal, and One to One B2B: Customer Development
Strategies for the Business-to-Business World, which
made The New York Times best seller list within a
month of publication. Don is also the author of Life's
a Pitch - - Then You Buy based on his career as a new
business rainmaker for world-class advertising agencies, including
Chiat/Day, Lintas: USA and as the CEO of Perkins/Butler Direct
Marketing, a top-20 U.S.-direct-marketing agency. He
is
a columnist for the Harvard Business Review and Wired.
Don
Pepper's vision, perspective and thoughtful analysis of
global business practices have earned him significant citations
by internationally recognized entities. The United Kingdom's
premier marketing organization, the Chartered Institute
for Marketing, cited Don among their inaugural 2003 listing
of the "50 most influential thinkers in marketing and
business today." He has been ranked by Accenture's
Institute for Strategic Change among the global "top
100 business intellectuals" for two years running.
Business 2.0 Magazine named him one of the
"foremost business gurus of our times."
And the World Technology Network called Don an "innovator
most likely to create visionary 'ripple effects'."
Don Peppers holds a Bachelor's Degree in astronautical engineering
from the U.S. Air Force Academy, and a Master's Degree in
public affairs from Princeton University's Woodrow Wilson
School.
More
About Don
Peppers
. . .
Customers
are given more choices every day and have become more educated
and more demanding. Don Peppers meets that challenge
head-on, having set the agenda for creating strategies that
generate innovative 1to1® customer relationships for
over 10 years. Believing that the key to long-term success
is direct, customized contact with customers, this visionary
has demonstrated to audiences on six continents how to gain
a competitive edge by becoming customer-focused--that is,
by treating different customers differently.
Recognized
for over a decade as one of the leading authorities on customer
relationship management (CRM) business strategies, Don Peppers
is an acclaimed author and founding partner of Peppers &
Rogers Group, the pre-eminent global management consulting
firm specializing in customer relationship management and
e-business strategies. The firm provides strategic consulting,
education, primary research and executive search services
to a Fortune 500 client list.
Don's expertise and clear concise way of thinking place
him in high demand as a speaker and management advisor to
Fortune 500 executives and entrepreneurs seeking
to identify their most valuable customers, increase customer
satisfaction and improve ROI. Don Peppers delivers
programs that provide customized strategies developed over
years in the trenches.
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Using
CRM in a Slow Economy to Build Profits in 90 Days 
