Maddy Dychtwald

Maddy Dychtwald's Key Accomplishments Include . . .
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation’s leading experts on the lifestyle, marketing, and retirement implications of the "age wave," Maddy Dychtwald has spent more than twenty years deeply involved in exploring all aspects of this subject.

In 1986, together with her husband, Ken Dychtwald, she co-founded a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. During her first decade there, Maddy Dychtwald helped grow the company from the ground-up, to a multi-million dollar enterprise with a reputation as the best in its field. 

Maddy Dychtwald is the author of two books; a children's book on aging and lifetime reinvention entitled Gideon's Dream: A Tale of New Beginnings and Cycles: How We Will Live, Work, and Buy, which was the winner of the 2004 "Book of the Year Award" from the National Community Colleges Association. A third book, The Athena Effect: How Women with Money Will Change the World, is in the works. Maddy Dychtwald has also been featured in numerous magazine articles and leading newspapers nationwide, including Advertising Age, The Chicago Tribune, The Los Angeles Times, The Miami Herald, and US News and World Report, and has appeared on countless radio and television programs.

More About Maddy Dychtwald . . .
Maddy Dychtwald has addressed more than 275,000 business leaders worldwide, including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and World Future Society. Maddy Dychtwald's entertaining multi-media presentations combine provocative information with exciting imagery.

A graduate of New York University, Maddy Dychtwald, her husband, Ken, and their two children make their home in the San Francisco Bay Area.

• With Purpose: Going from Success to Significance in Work and Life
  

  Success can be looked at from different perspectives at different points in our lives. As a child, it had a lot to do with pleasing our parents. In our teens, it may have been about academic achievement and popularity with our peers. As a working adult, success is often represented by the challenge of simultaneously creating a blossoming family and burgeoning career. But what about in the decades after life's initial goals have been pursued? This powerful new presentation rethinks adulthood and retirement, explores the purpose of life's new third act and answers the question: what constitutes success then? Leisure or legacy?

• Financial Wake-Up Call: The Future of Financial Services
  

  No industry stands to gain more from understanding the wants and needs of boomers as they rise up into an age wave than financial services. This illuminating presentation will shed light on boomers and their retirement-related needs, worries, and aspirations. How will the emerging adult lifestage demands of careers, parenthood, eldercare, grandparenthood, singlehood, and rehirement affect retirement? What are the hopes and fears that motivate boomers in terms of investing financially in their future?

• Reinventing Retirement
  

  Based on pioneering Age Wave research in twenty countries worldwide, this presentation provides an overview of national and global trends toward an unprecedented retirement revolution. What is the past, present and future of retirement? Do people look forward to traditional retirement or is a new model emerging?

• Power Shift: How Women's Soaring Economic Power will Change the World
  

  It's projected that by 2010, women will control 60% of the wealth in America. Yet while many of today's women stand strong when wielding earning power, many still slump in their financial confidence, long-term financial decision-making skills, economic control and savvy, and investment power. Based on groundbreaking findings from Age Wave's landmark research study "Women, Money, and Power," this presentation reveals important new insights on women and their relationship to money. It provides an illuminating and in-depth look at women's motivations, hopes, fears, and challenges around money, saving, and spending. In addition, we explore the five distinct financial personality styles of women and their money.

• The Global Age Wave
  

  This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and society. How might continued health and longevity-related breakthroughs impact societies, economies, families and individual lives? Do people want to live traditional "linear" or more flexible "cyclic" lives? How will population aging impact the consumer marketplace? Which sectors and products will shrink and which will grow.

• The Longevity Revolution: The Future of Health and Healthcare
  

  This sweeping presentation provides a visionary glimpse into the future. How long might we live? Will our later years be a time of health and vitality or illness and disability? How far will we go in our pursuit of the "fountain of health".

• Four Generations RethinkWork, Money and Retirement: Preventing a Workforce Brain Drain
  

  Millions of boomers are beginning to retire. At the same time, decades of declining birth rates will mean fewer younger workers. As a result, companies are about to experience a "brain drain," as competition for talent and worker loyalty mounts. What are the new rules for orchestrating the special contributions-and limits-of the new multigenerational workforce? What makes each of the four working generations tick - and perform?

• The New Experiential Marketplace
  

  Fueled by the dual liberations of empty nesting and retirement, tens of millions of men and women are beginning to enjoy more free time than at any other point in their lives. In addition, at this new stage in their lives, there is a deepening appreciation for the immeasurable value of great times with friends and loved ones, the satisfaction of lifelong learning and the excitement of encountering new people, places and cultures. These forces are causing a massive shift in interest from a desire to purchase "things" to an unquenchable appetite for new, exciting, stimulating and challenging "experiences."

"Maddy Dychtwald's presentation before the Mayors’ Conference Thursday evening was simply stunning. People were focused with the message. I cannot thank her enough for doing this for us. It will be a night to be remembered for a long time to come."

Don Blubaugh, Executive Director
Contra Costa Mayors' Conference 

"Maddy Dychtwald wowed them! We have seldom received such an overwhelming positive response for any speaker. She was terrific – informative and entertaining."

Michael R. Argetsinger, Symposia Director
Illinois Association of HMO's 

"Maddy Dychtwald was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive."

Nira Jang, USA Trends
Coca-Cola USA