Tony Alessandra, PhD, CSP, CPAE

Dr. Alessandra has a street-wise, college-smart perspective on business, having fought his way out of NYC and eventually realizing success as a graduate professor of Marketing, an entrepreneur, a business author and sought-after keynote speaker. Tony Alessandra earned his MBA from the University of Connecticut and his PhD in Marketing from Georgia State University.
 
Dr. Alessandra is president of a company that offers online assessments and tests; co-founder of an online e-learning company; and Chairman of the Board of a company that offers online digital accelerated-learning programs.

More About Tony Alessandra . . .
Dr. Alessandra is a widely published author with 14 books translated into 17 foreign languages, including Charisma, The Platinum Rule, Collaborative Selling and Communicating at Work.  Tony Alessandra is also featured in over 50 audio/video programs and films on Relationship Strategies, Effective Listening and Non-Manipulative Selling.  Dr. Alessandra is also the originator of the internationally-recognized behavioral style assessment tool known as The Platinum Rule.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985--and is a member of the Speakers Roundtable; a group of 20 of the world's top professional speakers. Tony Alessandra's polished style, powerful message and proven ability as a consummate business strategist, consistently earns rave reviews.

• The Platinum Rule™
  

  Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this highly entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. Here's what you'll learn: How to spot the clues that help you “read” other people and accurately determine their behavioral style What makes people tick, their strengths and weaknesses, likes and dislikes How to practice adaptability - changing your strategy and/or approach based on the situation or the person with whom you're dealing.

• Collaborative Selling: How to Gain the Competitive Advantage in Selling
  

  Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include: Prescription before diagnosis...is malpractice People don’t buy because they’re made to understand, they buy because they feel understood Professional are defined not by the business they’re in, but by the way they’re in business When two people want to do business together, they won’t let the details stand in the way The sale begins when the customer says…Yes

• Customer Loyalty: How to Get and Keep Customers
  

  Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus, including key insights for creating customer intimacy, customer retention and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by: Building value for the customer Differentiating your company, products, and sales reps from the competition Cross-selling a range of products and services to both increase profitability and customer retention Increasing your customer responsiveness Creating an emotional attachment with your customers.

Great presentation and message! Tony is outstanding. He achieved total audience participation, everyone learned while having fun. A home run.

---Lucent Technologies

A standing ovation and a ballroom that had more people at the end than at the beginning is a winning keynote! Your ability to relate so much of the Platinum Rule to the SUBWAY experience drove your message right to the franchisees' front doors!

--- SUBWAY Restaurants

Tony was the ideal speaker to kick off our meeting. Everyone not only enjoyed his presentation, but took away valuable tools to use in their everyday work situation.

--- The Hartford

Our association needed a presenter that had meaty customer relations content and left you laughing. Tony Alessandra fit that to a tee. His approach to customer relations and empowering our members to be in control of the presentation process was the message we needed to hear.

--- Gene Waddell, Florida Association of Insurance Agents

How do you translate typically mundane topics like Customer Loyalty and Embracing Change into a delivery using common words and levity that the entire breadth of an organization can understand and remember? Tony Alessandra. If you hear him once, then you will want to hear him again!

--- Greg Wallendar, Thermo Finnigan